In 2015, Google announced the integration of RankBrain into search algorithm. This strengthened the importance of artificial intelligence in search (and therefore SEO).
Many executives have trouble understanding the added value of SEO and the investment they made. But also many SEO consultants find it difficult to identify the impact of their optimisations. In this post, I share with you Top SEO KPIs to monitor closely.
Google confirmed the rolling out in the coming weeks of Lead Form extensions. Lead Forms are a new type of extension that help convert high-intent mobile users and get their contact information without leaving Google SERP.
Google said that “Lead form extensions capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form.”