In an environment filled with uncertainty and worry, people are looking for certainty and reassurance. Adjusting offering and messaging during these hard times is an excellent way to connect with your audience. Here are few ad messaging ideas you can explore in your paid search ads to convert your audience to client or brand fan.
Creating good ads copy is not complicated in it self. However, to do it properly, you have to be discerning combining both an artistic and scientific approach. Google Ads only allows a small number of characters in the ad text. That is why you need it is necessary to ensure the effectiveness of each word!
The success of any PPC campaign requires a good understanding of the Quality Score (QS). Indeed, QS plays an important role in determining the cost, the efficiency and the success of Google Ads campaigns. In this post, i’m talking about what Quality Score is and how you can improve it?