April 2020 - Anouar Zaiane

Google informs when search don’t have results that matches well your search

Google announced on 23 april the rollout of a message in SERP’s that it is going to let you know when it hasn’t been able to find anything that matches your search particularly well.

Google Call Only Ads Supports Website Link

Google Ads announced that Call Only ads now supports an option to include a link to advertiser website. In the same time Google renamed the offering from “Call Only Ads” to simply “Call Ads.”

Google announces identity verification program

Google Ads just announced the extension of the identity verification program for all advertisers. Advertisers will have to send in business documents, personal identification, and any other information to attest their identity and where they operate.

How to deal with Coronavirus in Automotive Paid Search ?

While governments are taking radical measures to slow the spread of COVID-19, search and conversions behaviour changed just as quickly. In automotive, users show less interest in searching and buying facing the prevailing uncertainty. CPCs, impressions, website traffic and daily spend continued to fall for the past days.

Every day, more paid search advertisers are pausing campaigns among coronavirus upheaval. Many campaigns from travel, events, luxury, to automotive car dealers, etc. have been suddenly stopped during the last 2 weeks.

While governments are taking radical measures to slow the spread of COVID-19, search and conversions behavior changed just as quickly.

In automotive, users show less interest in searching and buying facing the prevailing uncertainty. CPCs, impressions, website traffic, and daily spend continued to fall for the past days.