Google announced on 23 april the rollout of a message in SERP’s that it is going to let you know when it hasn’t been able to find anything that matches your search particularly well.
Google Ads announced that Call Only ads now supports an option to include a link to advertiser website. In the same time Google renamed the offering from “Call Only Ads” to simply “Call Ads.”
Google Ads just announced extension of identity verification program for all advertisers. Advertisers will have to send in business documents, personal identification and any other information to attest their identity and where they operate in.
Every day, more paid search advertisers are pausing campaigns among coronavirus upheaval. Many campaigns from travel, events, luxury, to automotive car dealer, etc. have been suddenly stopped during the last 2 weeks.
While governments are taking radical measures to slow the spread of COVID-19, search and conversions behaviour changed just as quickly.
In automotive, users show less interest in searching and buying facing the prevailing uncertainty. CPCs, impressions, website traffic and daily spend continued to fall for the past days.