Admittedly, SEO and PPC are two separated marketing channels with unique roles and tactics. But, what we sometimes tend to forget is that they both have the same goal: attract qualified visitors to website.
Continue reading “15 SEO And PPC Synergies For A Global Search Strategy”Month: May 2020
Google To Turn Off Gallery Ad And Introduce Image Extension
Gallery ads, the new image-driven format introduced by Google in 2019, will be turning off. As a substitute of this visual format, Google will focus image extension – which is also a beta.
Continue reading “Google To Turn Off Gallery Ad And Introduce Image Extension”Best Royalty Free Images Banks
You will probably agree that a picture worth a thousand words. Text alone does not generate enough enthusiasm and interest. I’m sharing here a list of top royalty free images websites.
Continue reading “Best Royalty Free Images Banks”Responsive Search Ads: Best Practices
In July 2018, Google announced the rollout of Responsive Search Ads (RSAs), a brand new ad format. This new ad type is revolutionizing A/B testing in Google Ads and significantly reducing advertisers’ workload. In this post, I’m sharing with you some of Responsive Search Ads (RSA) best practices.
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