Admittedly, SEO and PPC are two separated marketing channels with unique roles and tactics. But, what we sometimes tend to forget is that they both have the same goal: attract qualified visitors to website.
Gallery ads, the new image-driven format introduced by Google in 2019, will be turning off. As a substitute of this visual format, Google will focus image extension – which is also a beta.
You will probably agree that a picture worth a thousand words. Text alone does not generate enough enthusiasm and interest. I’m sharing here a list of top royalty free images websites.
In July 2018, Google announced the rollout of Responsive Search Ads (RSAs), a brand new ad format. This new ad type, is revolutionising A/B testing in Google Ads and significantly reducing advertisers’ workload. In this post, i’m sharing with you some of Responsive Search Ads (RSA) best practices.