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Paid Search SEO

15 SEO And PPC Synergies For A Global Search Strategy

Admittedly, SEO and PPC are two separated marketing channels with unique roles and tactics. But, what we sometimes tend to forget is that they both have the same goal: attract qualified visitors to website.

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Paid Search

Google To Turn Off Gallery Ad And Introduce Image Extension

Gallery ads, the new image-driven format introduced by Google in 2019, will be turning off. As a substitute of this visual format, Google will focus image extension – which is also a beta.

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Resources

Best Royalty Free Images Banks

You will probably agree that a picture worth a thousand words. Text alone does not generate enough enthusiasm and interest. I’m sharing here a list of top royalty free images websites.

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Paid Search

Responsive Search Ads: Best Practices

In July 2018, Google announced the rollout of Responsive Search Ads (RSAs), a brand new ad format. This new ad type, is revolutionising A/B testing in Google Ads and significantly reducing advertisers’ workload. In this post, i’m sharing with you some of Responsive Search Ads (RSA) best practices.