July 2020, Google Ads added new dynamic options to responsive search ads: countdowns and location insertion. These tow new features aim to improve ad performance by improving ad copy messaging. Furthermore, Google has announced the improvement of copy suggestions and recommendations, and the launch of cross-campaign asset reporting.
There are times that Google ads are not showing in search results even if we followed all of Google’s recommendations !
In this article, I go over – almost – all the reasons that could prevent Google ads from showing in search results.