Advertising on the web is everywhere. If users are already aware of it, they do not necessarily know how it works. This is why Google, in a process of transparency, has developed a new Chrome extension designed to help users understand how advertisements follow their move on the Internet and therefore are able to know what they like and what not.
Customer Match was introduced some time ago by Google. The objective is to allow advertisers to use their CRM data for Search, YouTube and Gmail campaigns. In this post, you will find all what you need to know about Google Customer Match. Also, i’m sharing with you a guide to how to activate it in your Google Ads campaigns.