September 2020 - Anouar Zaiane

Google Combines Custom Affinity and Custom Intent Into Custom Audiences

Google brought together mid september custom affinity and custom intent audiences into one simplified solution named: custom audiences.

The new solution is available in all Display, Discovery, and YouTube campaigns. Henceforth, you will reach your audience based on their interests and the topics they’re searching for.

Google Ads introduce new Ad destination report

Google has announced yesterday (14th September) the release of a new reporting in Google Ads: Ad destination report. According to Google the new report helps to understand how your customers convert after they clicks on your listings.

5 Psychological Tips to Write Successful Ads Copy

The success of your search ads copy depends mainly on the words and on the language you are going to use. In this post, i’m sharing with you 5 psychological tips to perfect your ads performance.