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Paid Search

Google Ads introduce new Ad destination report

Google has announced yesterday (14th September) the release of a new reporting in Google Ads: Ad destination report. According to Google the new report helps to understand how your customers convert after they clicks on your listings.

The new ad destination report, helps to see conversions generated from clicks on your app vs clicks to your website. Moreover, you will learn if customers visited your business profile page or got direction to store prior to a conversion.

Google Ads, new report is visible as a segment in reporting tables.

New Ad destination report
New Ad destination report in Google Ads

In addition to clicks and interactions, the new report allows to understand which destination is having the highest conversion rate. Thus, if you are generating more conversions from your App or Business profile, you may want to develop your app or enhance you profile.

Note that, the new reporting is available at campaign, ad groups, search ads and keywords level.

Set conversion tracking to begin with ad destination report

Also, you will need to start using conversion tracking in Google Ads to begin with the new report.

“Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.” Source: Google

Looking for insights about your customer’s path to conversion ? Check now your table and set “Ad destination” segment.

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