How Google Search Works: The Official Guide updated

How Google Search Works

The search engine updated its How Search Works website, a resource that explains how Google search works.

How Search Works, an educational and comprehensive resource

Google has just announced the overhaul of its website dedicated to how search works: How Search Works. Created in 2016, this web portal helps explain the search process “from the moment you start typing in the search bar, until the moment you get search results,” explains Danny Sullivan.

The website includes several sections and gathers explanations on SEO accessible to all, even to neophytes. 

You will find information such as:

  • the overall presentation of how Google search works,
  • the process of exploring and indexing the information contained in web pages,
  • how search algorithms work and the main factors that determine the results returned for a query
  • “useful answers” ​​section , which details the different request formats.

Google is updating the How Search Works website annually and strives to present the most recent data on the subject. Thus, in 2020, more than 383,605 quality tests of search results were carried out, with Search Quality Raters and users in real situations. As a result, Google made 3,620 improvements to the search process last year.

Google provides other tools to understand Search

In addition to the website, Google proposes various sources of information that address this topic:

  • Search Central , a resource designed to help businesses, developers and SEOs improve website SEO. The documentation is complete and the site offers case studies to concretely explain how search works and its benefits,
  • Google Trends , the tool that allows you to find out the popularity of a query on Google according to a geographic area, a time range or even a type of result,
  • series of short explanatory videos , which discuss how Google search works,
  • A 58-minute educational film called “Trillions of Questions, No Easy Answers” , which demonstrates the complexity of the search process and how algorithms are designed.

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