Google Ads Phrase Match Is Going To Include Broad Match Modifier Keywords
Google Ads is making another change in keyword match type. From now on, Phrase Match is going to cover more Broad Match Modifier Traffic.
Google Ads is associating campaign goals to optimisation score
Google has announced it is moving the campaign goal metric in Google Ads near your campaign optimisation score, so it is easier to locate.
Google Discovery Ads: The complete guide
New Google Ads ad formats, Discovery Ads, were unveiled at Google Marketing Live 2019. Brand new, beautiful: this advertising format enriches the range of possibilities offered by Google Ads. So…
Google Ads is limiting data available in search terms report
Google Ads has announced the introduction of a limitation in data available in search terms report. The new restriction is effective from september and will affect all markets worldwide. As…
Google Combines Custom Affinity and Custom Intent Into Custom Audiences
Google brought together mid september custom affinity and custom intent audiences into one simplified solution named: custom audiences. The new solution is available in all Display, Discovery, and YouTube campaigns….
Google Ads introduce new Ad destination report
Google has announced yesterday (14th September) the release of a new reporting in Google Ads: Ad destination report. According to Google the new report helps to understand how your customers…
5 Psychological Tips to Write Successful Ads Copy
The success of your search ads copy depends mainly on the words and on the language you are going to use. In this post, i’m sharing with you 5 psychological tips…
Google launches new Chrome extension to show you how ads track you
In a process of transparency, Google has developed Ad Transparency Spotlight – a new Chrome extension designed to help users understand how advertisements follow their move on the Internet and…
Google Customer Match: How To Use And Easy Guideline
Customer Match was introduced some time ago by Google. The objective is to allow advertisers to use their CRM data for Search, YouTube and Gmail campaigns. In this post, you will…
Responsive Search Ads are getting more features and functionality
July 2020, Google Ads added new dynamic options to responsive search ads: countdowns and location insertion. These tow new features aim to improve ad performance by improving ad copy messaging….