News Archives - Anouar Zaiane

10 Google Ads Extensions To Increase Your CTR

Google Ads extensions allow advertisers to show more (useful and quick) information in their paid ads and increase the visibility of their ads in search results – resulting in increased CTR.

Google Ads launches Engaged-View Conversions for video ads

Google has announced the launch of Engaged-View Conversions for video ads a non-click conversion metric. EVCs aim to measure the full impact of your Display ads by looking beyond clicks.

Google Ads Will Show Campaigns Stats In Search Results

In the next weeks, Google Ads will start showing campaign performance directly in the search results. In order to view this feature, you need to do a search for [my ads] or [Google ads]. One done, you will see a little box of statistics on the top of search results.

Google informs when search don’t have results that matches well your search

Google announced on 23 april the rollout of a message in SERP’s that it is going to let you know when it hasn’t been able to find anything that matches your search particularly well.