Overview of The New Google Lead Form Extensions

Google confirmed the rolling out in the coming weeks of Lead Form extensions. Lead Forms are a new type of extension that helps convert high-intent mobile users and get their contact information without leaving Google SERP.

Google said that “Lead form extensions capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form.”

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