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Paid Search

Google Ads is limiting data available in search terms report

Google Ads has announced the introduction of a limitation in data available in search terms report. The new restriction is effective from september and will affect all markets worldwide. As a result of this limitation, Google is offering more privacy for users but less data for advertisers.

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Paid Search

Google Combines Custom Affinity and Custom Intent Into Custom Audiences

Google brought together mid september custom affinity and custom intent audiences into one simplified solution named: custom audiences.

The new solution is available in all Display, Discovery, and YouTube campaigns. Henceforth, you will reach your audience based on their interests and the topics they’re searching for.

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Paid Search

Google Ads introduce new Ad destination report

Google has announced yesterday (14th September) the release of a new reporting in Google Ads: Ad destination report. According to Google the new report helps to understand how your customers convert after they clicks on your listings.

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Paid Search

5 Psychological Tips to Write Successful Ads Copy

The success of your search ads copy depends mainly on the words and on the language you are going to use. In this post, i’m sharing with you 5 psychological tips to perfect your ads performance.

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Paid Search

Google Customer Match: How To Use And Easy Guideline

Customer Match was introduced some time ago by Google. The objective is to allow advertisers to use their CRM data for Search, YouTube and Gmail campaigns.┬áIn this post, you will find all what you need to know about Google Customer Match. Also, i’m sharing with you a guide to how to activate it in your Google Ads campaigns.

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Paid Search

Responsive Search Ads are getting more features and functionality

July 2020, Google Ads added new dynamic options to responsive search ads: countdowns and location insertion. These tow new features aim to improve ad performance by improving ad copy messaging. Furthermore, Google has announced the improvement of copy suggestions and recommendations, and the launch of cross-campaign asset reporting.

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Paid Search

Google Ads are not showing up: 18 possible reasons

There are times that Google ads are not showing in search results even if we followed all of Google’s recommendations !

In this article, I go over – almost – all the reasons that could prevent Google ads from showing in search results.

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News Paid Search

Google Ads Will Show Campaigns Stats In Search Results

In the next weeks, Google Ads will start showing campaign performance directly in the search results. In order to view this feature, you need to do a search for [my ads] or [Google ads]. One done, you will see a little box of statistics on the top of search results.

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Paid Search SEO

15 SEO And PPC Synergies For A Global Search Strategy

Admittedly, SEO and PPC are two separated marketing channels with unique roles and tactics. But, what we sometimes tend to forget is that they both have the same goal: attract qualified visitors to website.

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Paid Search

Google To Turn Off Gallery Ad And Introduce Image Extension

Gallery ads, the new image-driven format introduced by Google in 2019, will be turning off. As a substitute of this visual format, Google will focus image extension – which is also a beta.