Paid Search Archives - Anouar Zaiane

Expanded Text Ads Will Be Phased Out In June 2022

Google announced yesterday that starting July 2022, advertisers will no longer be able to create new Expanded Text Ads ETAs or modify existing ETAs in Google Ads. Thus, responsive search ads will be in July 2022 the only Search ad type that can be created or edited in standard Search campaigns.

Microsoft Advertising announces Automotive Ads Open Beta

Microsoft Advertising announced the the open beta of a new product unique to Microsoft Advertising: Automotive Ads! This is now available to advertisers in the United States (US) and United Kingdom (UK).

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Google Ads Phrase Match Is Going To Include Broad Match Modifier Keywords

Google Ads is making another change in keyword match type. From now on, Phrase Match is going to cover more Broad Match Modifier Traffic.

Google Ads is associating campaign goals to optimisation score

Google has announced it is moving the campaign goal metric in Google Ads near your campaign optimization score, so it is easier to locate.

Google Discovery Ads: The complete guide

New Google Ads ad formats, Discovery Ads, were unveiled at Google Marketing Live 2019. Brand new, beautiful: this advertising format enriches the range of possibilities offered by Google Ads. So what sets them apart from other ads and how do you best use them?

Google Ads is limiting data available in search terms report

Google Ads has announced the introduction of a limitation in data available in search terms report. The new restriction is effective from september and will affect all markets worldwide. As a result of this limitation, Google is offering more privacy for users but less data for advertisers.

Google Combines Custom Affinity and Custom Intent Into Custom Audiences

Google brought together mid september custom affinity and custom intent audiences into one simplified solution named: custom audiences.

The new solution is available in all Display, Discovery, and YouTube campaigns. Henceforth, you will reach your audience based on their interests and the topics they’re searching for.

Google Ads introduce new Ad destination report

Google has announced yesterday (14th September) the release of a new reporting in Google Ads: Ad destination report. According to Google the new report helps to understand how your customers convert after they clicks on your listings.

5 Psychological Tips to Write Successful Ads Copy

The success of your search ads copy depends mainly on the words and on the language you are going to use. In this post, i’m sharing with you 5 psychological tips to perfect your ads performance.

Google Customer Match: How To Use And Easy Guideline

Customer Match was introduced some time ago by Google. The objective is to allow advertisers to use their CRM data for Search, YouTube and Gmail campaigns. In this post, you will find all what you need to know about Google Customer Match. Also, i’m sharing with you a guide to how to activate it in your Google Ads campaigns.