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Paid Search SEO

15 SEO And PPC Synergies For A Global Search Strategy

Admittedly, SEO and PPC are two separated marketing channels with unique roles and tactics. But, what we sometimes tend to forget is that they both have the same goal: attract qualified visitors to website.

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SEO

Optimising SEO With AI

In 2015, Google announced the integration of RankBrain into search algorithm. This strengthened the importance of artificial intelligence in search (and therefore SEO). 

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SEO

12 SEO KPIs to monitor closely

Many executives have trouble understanding the added value of SEO and the investment they made. But also many SEO consultants find it difficult to identify the impact of their optimisations. In this post, I share with you Top SEO KPIs to monitor closely.