Admittedly, SEO and PPC are two separated marketing channels with unique roles and tactics. But, what we sometimes tend to forget is that they both have the same goal: attract qualified visitors to website.
In 2015, Google announced the integration of RankBrain into search algorithm. This strengthened the importance of artificial intelligence in search (and therefore SEO).
Many executives have trouble understanding the added value of SEO and the investment they made. But also many SEO consultants find it difficult to identify the impact of their optimisations. In this post, I share with you Top SEO KPIs to monitor closely.