Admittedly, SEO and PPC are two separated marketing channels with unique roles and tactics. But, what we sometimes tend to forget is that they both have the same goal: attract qualified visitors to website.
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Optimising SEO With AI
In 2015, Google announced the integration of RankBrain into the search algorithm. This strengthened the importance of artificial intelligence in search (and therefore SEO).
Continue reading “Optimising SEO With AI”12 SEO KPIs to monitor closely
Many executives have trouble understanding the added value of SEO and the investment they made. But also many SEO consultants find it difficult to identify the impact of their optimizations. In this post, I share with you Top SEO KPIs to monitor closely.
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