Categories
Paid Search

Responsive Search Ads: Best Practices

In July 2018, Google announced the rollout of Responsive Search Ads (RSAs), a brand new ad format. This new ad type, is revolutionising A/B testing in Google Ads and significantly reducing advertisers’ workload. In this post, i’m sharing with you some of Responsive Search Ads (RSA) best practices.

Categories
Paid Search

7 Ad Messaging Tips In Covid-19 Context

In an environment filled with uncertainty and worry, people are looking for certainty and reassurance. Adjusting offering and messaging during these hard times is an excellent way to connect with your audience. Here are few ad messaging ideas you can explore in your paid search ads to convert your audience to client or brand fan.

Categories
Paid Search

17 Ads Copy Strategies To Increase Your CTR & ROI

Creating good ads copy is not complicated in it self. However, to do it properly, you have to be discerning combining both an artistic and scientific approach. Google Ads only allows a small number of characters in the ad text. That is why you need it is necessary to ensure the effectiveness of each word!