10 Google Ads Extensions To Increase Your CTR

Google Ads extensions allow advertisers to show more (useful and quick) information in their paid ads and increase the visibility of their ads in search results – resulting in increased CTR.

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Responsive Search Ads: Best Practices

In July 2018, Google announced the rollout of Responsive Search Ads (RSAs), a brand new ad format. This new ad type is revolutionizing A/B testing in Google Ads and significantly reducing advertisers’ workload. In this post, I’m sharing with you some of Responsive Search Ads (RSA) best practices.

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7 Ad Messaging Tips In Covid-19 Context

In an environment filled with uncertainty and worry, people are looking for certainty and reassurance. Adjusting offering and messaging during these hard times is an excellent way to connect with your audience. Here are few ad messaging ideas you can explore in your paid search ads to convert your audience to clients or brand fans.

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17 Ads Copy Strategies To Increase Your CTR & ROI

Creating good ads copy is not complicated in itself. However, to do it properly, you have to be discerningly combining both an artistic and scientific approach. Google Ads only allows a small number of characters in the ad text. That is why you need it is necessary to ensure the effectiveness of each word!

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