Digital Marketing Blog
Microsoft Advertising announced the the open beta of a new product unique to Microsoft Advertising: Automotive Ads! This is now available to advertisers in the United States (US) and United Kingdom (UK).
Continue reading “Microsoft Advertising announces Automotive Ads Open Beta”
While governments are taking radical measures to slow the spread of COVID-19, search and conversions behaviour changed just as quickly. In automotive, users show less interest in searching and buying facing the prevailing uncertainty. CPCs, impressions, website traffic and daily spend continued to fall for the past days.
Every day, more paid search advertisers are pausing campaigns among coronavirus upheaval. Many campaigns from travel, events, luxury, to automotive car dealers, etc. have been suddenly stopped during the last 2 weeks.
While governments are taking radical measures to slow the spread of COVID-19, search and conversions behavior changed just as quickly.
In automotive, users show less interest in searching and buying facing the prevailing uncertainty. CPCs, impressions, website traffic, and daily spend continued to fall for the past days.
Continue reading “How to deal with Coronavirus in Automotive Paid Search ?”
