How to deal with Coronavirus in Automotive Paid Search ?

While governments are taking radical measures to slow the spread of COVID-19, search and conversions behaviour changed just as quickly. In automotive, users show less interest in searching and buying facing the prevailing uncertainty. CPCs, impressions, website traffic and daily spend continued to fall for the past days.

Every day, more paid search advertisers are pausing campaigns among coronavirus upheaval. Many campaigns from travel, events, luxury, to automotive car dealers, etc. have been suddenly stopped during the last 2 weeks.

While governments are taking radical measures to slow the spread of COVID-19, search and conversions behavior changed just as quickly.

In automotive, users show less interest in searching and buying facing the prevailing uncertainty. CPCs, impressions, website traffic, and daily spend continued to fall for the past days.

Continue reading “How to deal with Coronavirus in Automotive Paid Search ?”

7 Ad Messaging Tips In Covid-19 Context

In an environment filled with uncertainty and worry, people are looking for certainty and reassurance. Adjusting offering and messaging during these hard times is an excellent way to connect with your audience. Here are few ad messaging ideas you can explore in your paid search ads to convert your audience to clients or brand fans.

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