10 Google Ads Extensions To Increase Your CTR

Google Ads extensions allow advertisers to show more (useful and quick) information in their paid ads and increase the visibility of their ads in search results – resulting in increased CTR.

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Google informs when search don’t have results that matches well your search

Google announced on 23 april the rollout of a message in SERP’s that it is going to let you know when it hasn’t been able to find anything that matches your search particularly well.

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Use IF functions to Tailor Your Google ads

Nowadays, search marketing is rapidly evolving towards more automation and personalisation. In this context, IF functions in Google Ads are a flexible and fast way to personalise Ad messages.

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