10 Google Ads Extensions To Increase Your CTR

Google Ads extensions allow advertisers to show more (useful and quick) information in their paid ads and increase the visibility of their ads in search results – resulting in increased CTR.

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15 SEO And PPC Synergies For A Global Search Strategy

Admittedly, SEO and PPC are two separated marketing channels with unique roles and tactics. But, what we sometimes tend to forget is that they both have the same goal: attract qualified visitors to website.

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How to deal with Coronavirus in Automotive Paid Search ?

While governments are taking radical measures to slow the spread of COVID-19, search and conversions behaviour changed just as quickly. In automotive, users show less interest in searching and buying facing the prevailing uncertainty. CPCs, impressions, website traffic and daily spend continued to fall for the past days.

Every day, more paid search advertisers are pausing campaigns among coronavirus upheaval. Many campaigns from travel, events, luxury, to automotive car dealers, etc. have been suddenly stopped during the last 2 weeks.

While governments are taking radical measures to slow the spread of COVID-19, search and conversions behavior changed just as quickly.

In automotive, users show less interest in searching and buying facing the prevailing uncertainty. CPCs, impressions, website traffic, and daily spend continued to fall for the past days.

Continue reading “How to deal with Coronavirus in Automotive Paid Search ?”

Use IF functions to Tailor Your Google ads

Nowadays, search marketing is rapidly evolving towards more automation and personalisation. In this context, IF functions in Google Ads are a flexible and fast way to personalise Ad messages.

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