Google launches new Chrome extension to show you how ads track you

In a process of transparency, Google has developed Ad Transparency Spotlight – a new Chrome extension designed to help users understand how advertisements follow their move on the Internet and therefore are able to know what they like and what not.

Advertising on the web is everywhere. If users are already aware of it, they do not necessarily know how it works. This is why Google, in a process of transparency, has developed a new Chrome extension designed to help users understand how advertisements follow their movements on the Internet and therefore, know what they like and whatnot.

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